Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01850_Field_OMMC T78.txt

Text File | 1996-04-10 | 668b | 14 lines

What’s brought back? So there’s a question. What
is the aesthetic revival or retrieval? And these four
turn out to be absolutely universal. Every
innovation has its impact along these four lines, or
these four axes. In all the years that we tested
these, that was until my father’s death in 1980,
last day of ’80, we did not find one exception to
those four. In the fourteen years since, I’ve kept
testing them and I’ve got a lot of other people
working, we have yet to find one exception to
these four. So I feel pretty safe in saying these are
universal laws of media, of innovation.

Now, we found out several other things about